11 Price Raising Strategies That Retain Clients

Are you afraid clients will balk and walk if you bump up your prices? Instead, be proud that your fabulous services and products offer enough value to merit increases. Consider these strategic price raising strategies and tips when rolling out rate hikes.

Inform Guests in Advance

Six to eight weeks before charging more, post clear price-increase notices on shop doors, the front desk, and mirrors. Include the effective date. Itemize rate adjustments.

Distribute Notifications

Write a customer letter, email message, and thank you card to announce your price hikes and outline changes. Schedule their distribution to match your signage. Consider a Daysmart Salon marketing campaign that uses advanced client filters to target those who have purchased affected products and/or services. Pass out cards during major holiday seasons when clients tend to visit.

Explain Your Growing Costs

Justify your decision by revealing how you’ll use the extra funds. Legit reasons include product line and shipping fee increases, higher rent, new trend training, and annual employee raises. Your shop’s expertise, menu, retail merchandise, and overhead costs have risen, so inflating prices is necessary to keep pace with salon or spa industry standards and advancements.

Stagger Increases

Instead of elevating all prices at once, spread out upgrades. Start by lifting cutting/styling rates. Six to twelve months later, increase highlighting/chemical services. Follow that pattern until you’ve bumped up all offerings. That gradual approach will relieve sticker shock so clients won’t space regular appointments further apart.

Over Deliver

Pamper each guest as if he or she is your sole customer and focus. Deliver the absolute highest service level at each appointment so everyone will appreciate your rate hike’s value.

Serve Specialty Drinks

Offer yummy fruit smoothies to guests buying salon or spa packages. Giving them 15 extra minutes between indulgences to chill with their drinks creates an impression of value. Spoiling them a little longer is a free treat that enriches their experience.

Update All Price Lists

If you list rates in multiple physical locations and websites, updating everything everywhere will avoid confusion. Changes made to service pricing in Daysmart Salon will automatically be reflected on your Daysmart Salon Online Booking website.

Simplify Paying

Daysmart Salon streamlines safe, secure credit-card processing. This allows stylists, booth renters, and estheticians to charge cards quickly via mobile devices at their stations. This convenience makes customers feel special when their closest contacts take time to finalize sales.

Thank All Guests

Prolong Frequent Promotions

Schedule more longer-lasting specials to help regulars embrace your upward shift. Mail promotional postcards like $10 off cuts or colors to key clients. Stylists or estheticians can hand them out to loyal guests during services. You can also easily add new coupons to a Specials page on your Online Booking site.

Resolve Complaints

Should any regulars protest your increases, remind them about your posted and distributed notices. Highlighting your intention to provide ample warning may help smooth transitions. If not, suggest the option of paying old amounts one or more visits before new ones take effect. Showing personal concern and working with individuals encourages most to support changes.

In the end, you know your clients best and all of these may not apply to your salon. Our goal at Daysmart Salon is always your continued growth and success, so we’d love to hear your stories about price raising in the comments down below or on our Facebook page!